Role
Role
Role
Solo UX/UI Designer
Solo UX/UI Designer
Solo UX/UI Designer
User Research
User Research
User Research
Prototyping
Prototyping
Prototyping
Time
Time
Time
4 weeks (nov 2022)
4 weeks (nov 2022)
4 weeks (nov 2022)
Tools
Tools
Tools
Photoshop
Photoshop
Photoshop
Figma
Figma
Figma
after effect
after effect
after effect
Overview
Overview
Project
Project
I took on this project to participate in the GIT Awards 2022 at Arizona State University. I was intrigued by this challenge because it presented a unique and complex problem, especially considering my lack of prior knowledge in this field. While the project initially had limited scope, the final solution I came up with was rather straightforward.
As I continued to learn and refine my skills, I found myself returning to this project with the aim of making it more comprehensive and sophisticated. Over time, my research efforts uncovered valuable insights, which allowed me to create a more practical solution. In this case study, I'll guide you through the process I followed to design this app. I hope you find it both informative and engaging! Additionally,
I took on this project to participate in the GIT Awards 2022 at Arizona State University. I was intrigued by this challenge because it presented a unique and complex problem, especially considering my lack of prior knowledge in this field. While the project initially had limited scope, the final solution I came up with was rather straightforward.
As I continued to learn and refine my skills, I found myself returning to this project with the aim of making it more comprehensive and sophisticated. Over time, my research efforts uncovered valuable insights, which allowed me to create a more practical solution. In this case study, I'll guide you through the process I followed to design this app. I hope you find it both informative and engaging! Additionally,
I took on this project to participate in the GIT Awards 2022 at Arizona State University. I was intrigued by this challenge because it presented a unique and complex problem, especially considering my lack of prior knowledge in this field. While the project initially had limited scope, the final solution I came up with was rather straightforward.
As I continued to learn and refine my skills, I found myself returning to this project with the aim of making it more comprehensive and sophisticated. Over time, my research efforts uncovered valuable insights, which allowed me to create a more practical solution. In this case study, I'll guide you through the process I followed to design this app. I hope you find it both informative and engaging! Additionally,
Received the 3rd Place in the User Experience Category in GIT Awards Fall 2022 at Arizona State University
Received the 3rd Place in the User Experience Category in GIT Awards Fall 2022 at Arizona State University
Received the 3rd Place in the User Experience Category in GIT Awards Fall 2022 at Arizona State University
Problem
In today's fast-paced society, art and museums are facing a declining interest, primarily due to the overwhelming demands on people's time and the numerous distractions competing for their attention. This trend poses a significant challenge to preserving our cultural heritage and maintaining a vibrant art community.
In today's fast-paced society, art and museums are facing a declining interest, primarily due to the overwhelming demands on people's time and the numerous distractions competing for their attention. This trend poses a significant challenge to preserving our cultural heritage and maintaining a vibrant art community.
In today's fast-paced society, art and museums are facing a declining interest, primarily due to the overwhelming demands on people's time and the numerous distractions competing for their attention. This trend poses a significant challenge to preserving our cultural heritage and maintaining a vibrant art community.
Goal
The goal is to rekindle and revitalize public interest in art and museums. Aim to inspire a new wave of enthusiasm among art lovers and the general public, making art and museum visits an engaging and rewarding experience for all. Through innovative solutions, I intend to create a cultural resurgence that not only appreciates the value of art but also acknowledges its significance in our shared history and culture.
The goal is to rekindle and revitalize public interest in art and museums. Aim to inspire a new wave of enthusiasm among art lovers and the general public, making art and museum visits an engaging and rewarding experience for all. Through innovative solutions, I intend to create a cultural resurgence that not only appreciates the value of art but also acknowledges its significance in our shared history and culture.
The goal is to rekindle and revitalize public interest in art and museums. Aim to inspire a new wave of enthusiasm among art lovers and the general public, making art and museum visits an engaging and rewarding experience for all. Through innovative solutions, I intend to create a cultural resurgence that not only appreciates the value of art but also acknowledges its significance in our shared history and culture.
process
process
1
Secondary research
Secondary research
Secondary research
Market research, competitive
analysis
Market research, competitive
analysis
Market research,
competitive analysis
4
2
Hi-Fi Prototyping
Hi-Fi Prototyping
Hi-Fi Prototyping
Clickable wireframes
Clickable wireframes
Clickable wireframes
2
3
Primary research
Primary research
Primary research
Surveys, user Interviews,
User Persona, user flow
Surveys, user Interviews,
User Persona, user flow
Surveys, user Interviews,
User Persona, user flow
5
4
User Testing
User Testing
User Testing
user testing, several
iterations
user testing, several
iterations
user testing, several
iterations
3
5
Lo-Fi Wireframing
Lo-Fi Wireframing
Lo-Fi Wireframing
Concept creation, sketching
Concept creation, sketching
Concept creation, sketching
6
UI Design
UI Design
UI Design
Typography, colors, UI
Typography, colors, UI
Typography, colors, UI
Secondary Research
Secondary Research
Market Research
As I started this project, I wanted to understand the art and museum world's challenges better. So, I did some online research, and here's what I found:
The majority of museum-goers typically spend under an hour during their visit, and a common challenge arises from the absence of guides, which often leaves visitors with limited knowledge about the museum's contents.
Long queues and the absence of online ticket booking options indicate a growing need for more convenient access to museums. Streamlining the ticketing process could enhance the visitor experience and reduce wait times.
Museums often fall short in providing comprehensive information about the artists and their works on display. Visitors who wish to delve into the artistic context may find themselves lacking essential background information.
As I started this project, I wanted to understand the art and museum world's challenges better. So, I did some online research, and here's what I found:
The majority of museum-goers typically spend under an hour during their visit, and a common challenge arises from the absence of guides, which often leaves visitors with limited knowledge about the museum's contents.
Long queues and the absence of online ticket booking options indicate a growing need for more convenient access to museums. Streamlining the ticketing process could enhance the visitor experience and reduce wait times.
Museums often fall short in providing comprehensive information about the artists and their works on display. Visitors who wish to delve into the artistic context may find themselves lacking essential background information.
As I started this project, I wanted to understand the art and museum world's challenges better. So, I did some online research, and here's what I found:
The majority of museum-goers typically spend under an hour during their visit, and a common challenge arises from the absence of guides, which often leaves visitors with limited knowledge about the museum's contents.
Long queues and the absence of online ticket booking options indicate a growing need for more convenient access to museums. Streamlining the ticketing process could enhance the visitor experience and reduce wait times.
Museums often fall short in providing comprehensive information about the artists and their works on display. Visitors who wish to delve into the artistic context may find themselves lacking essential background information.
Visitor Numbers To Major Art Museums Collapsed In 2020
New data published by The Art Newspaper shows that the Covid-19 pandemic has proven disastrous for major museums and art galleries.
Museum Pass still has LONG queues at Versailles
In the past, we have always heard buying the Museum Pass and using it at Versailles allowed you to skip the long queues.
https://community.ricksteves.com/travel-forum/france/museum...
Some museums have witnessed declining attendance at their exhibitions. This may be attributed to various factors, including changing visitor preferences and a perception that museums no longer offer novel or engaging experiences.
Some museums have witnessed declining attendance at their exhibitions. This may be attributed to various factors, including changing visitor preferences and a perception that museums no longer offer novel or engaging experiences.
Most people want an easy way to learn more about museums and galleries. They like to double-check things before they go. But sometimes, it takes a lot of steps to get everything ready. For some, they've seen the same old art over and over again in local museums. They're hoping to find something new and exciting, a different kind of art they've never seen before.
Most people want an easy way to learn more about museums and galleries. They like to double-check things before they go. But sometimes, it takes a lot of steps to get everything ready. For some, they've seen the same old art over and over again in local museums. They're hoping to find something new and exciting, a different kind of art they've never seen before.
Most people want an easy way to learn more about museums and galleries. They like to double-check things before they go. But sometimes, it takes a lot of steps to get everything ready. For some, they've seen the same old art over and over again in local museums. They're hoping to find something new and exciting, a different kind of art they've never seen before.
A significant portion of the population remains unaware of the digital tools available for museum interaction, including virtual tours, educational apps, and online collections. The digital divide exacerbates the issue of museum inaccessibility.
A significant portion of the population remains unaware of the digital tools available for museum interaction, including virtual tours, educational apps, and online collections. The digital divide exacerbates the issue of museum inaccessibility.
Survey main points
Survey main points
Survey main points
15 Respondents
15 Respondents
1
80%
80%
80%
The target audience age
is 18 - 45 years
The target audience age is 18 - 45 years
The target audience age is 18 - 45 years
4
75%
75%
75%
Want to explore new genres
Want to explore new genres
Want to explore new genres
2
60%
60%
60%
Not aware of galleries and exhibitions happening around
Not aware of galleries and exhibitions happening around
Not aware of galleries and exhibitions happening around
5
45%
45%
45%
Not aware of third-party apps and websites to book online tickets.
Not aware of third-party apps and websites to book online tickets.
Not aware of third-party apps and websites to book online tickets.
3
72%
72%
72%
Can’t seem to find a proper source to learn about art
Can’t seem to find a proper source to learn about art
Can’t seem to find a proper source to learn about art
6
40%
40%
40%
Do not visit museums or art galleries frequently
Do not visit museums or art galleries frequently
Do not visit museums or art galleries frequently
Primary Research
User Interviews
User Interviews
User Interviews
After doing secondary research, I wanted to learn more about the issues people have. So, I talked to some art enthusiasts in a casual conversation to get their thoughts. The things I found online helped me come up with good questions to ask during our chat. Here are some of the questions I asked, although I adjusted them based on our conversation:
After doing secondary research, I wanted to learn more about the issues people have. So, I talked to some art enthusiasts in a casual conversation to get their thoughts. The things I found online helped me come up with good questions to ask during our chat. Here are some of the questions I asked, although I adjusted them based on our conversation:
After doing secondary research, I wanted to learn more about the issues people have. So, I talked to some art enthusiasts in a casual conversation to get their thoughts. The things I found online helped me come up with good questions to ask during our chat. Here are some of the questions I asked, although I adjusted them based on our conversation:
How often do you visit museums or galleries each year?
How do you learn about upcoming museum exhibitions or art events?
When you're interested in an artist, how do you find info about their past works and exhibitions?
How do you find out where an artist's works are currently exhibited?
How do you typically book museum exhibition tickets—online, in person, or other?
What influences your decision to attend a museum exhibition? Any specific features or info you seek?
Have you faced challenges accessing artist and exhibition details? Any specific experiences?
How do you stay informed about exhibition changes or updates once you plan to attend?
Are there any features or tools you wish existed for easier artist info and ticket booking?
Do you prefer using museum apps or websites for exhibition and artist info? What features do you find most useful on these platforms?
How often do you visit museums or galleries each year?
How do you learn about upcoming museum exhibitions or art events?
When you're interested in an artist, how do you find info about their past works and exhibitions?
How do you find out where an artist's works are currently exhibited?
How do you typically book museum exhibition tickets—online, in person, or other?
What influences your decision to attend a museum exhibition? Any specific features or info you seek?
How often do you visit museums or galleries each year?
How do you learn about upcoming museum exhibitions or art events?
When you're interested in an artist, how do you find info about their past works and exhibitions?
How do you find out where an artist's works are currently exhibited?
How do you typically book museum exhibition tickets—online, in person, or other?
What influences your decision to attend a museum exhibition? Any specific features or info you seek?
Have you faced challenges accessing artist and exhibition details? Any specific experiences?
How do you stay informed about exhibition changes or updates once you plan to attend?
Are there any features or tools you wish existed for easier artist info and ticket booking?
Do you prefer using museum apps or websites for exhibition and artist info? What features do you find most useful on these platforms?
Interesting Insights
Interesting Insights
Interesting Insights
“ Knowledge Gap and Lack of Awareness”
Most people interested in artworks lack awareness and knowledge about art and museums.
Many do not visit museums frequently due to busy schedules, finding art exploration time-consuming.
“ Knowledge Gap and Lack of Awareness”
Most people interested in artworks lack awareness and knowledge about art and museums.
Many do not visit museums frequently due to busy schedules, finding art exploration time-consuming.
“ Knowledge Gap and Lack of Awareness”
Most people interested in artworks lack awareness and knowledge about art and museums.
Many do not visit museums frequently due to busy schedules, finding art exploration time-consuming.
“ Overwhelm and Intimidation”
Some individuals feel overwhelmed and intimidated when visiting museums or galleries, leading to a sense of being lost.
“ Overwhelm and Intimidation”
Some individuals feel overwhelmed and intimidated when visiting museums or galleries, leading to a sense of being lost.
“ Overwhelm and Intimidation”
Some individuals feel overwhelmed and intimidated when visiting museums or galleries, leading to a sense of being lost.
“ Planning and Exploration”
Most visitors require a simplified way to find information about museums and galleries before planning their visits.
Some seek to explore new and fresh genres rather than repetitive art pieces.
There's a need for a digital solution for ticket booking, as many visitors still buy tickets physically upon arrival.
“ Planning and Exploration”
Most visitors require a simplified way to find information about museums and galleries before planning their visits.
Some seek to explore new and fresh genres rather than repetitive art pieces.
There's a need for a digital solution for ticket booking, as many visitors still buy tickets physically upon arrival.
“ Planning and Exploration”
Most visitors require a simplified way to find information about museums and galleries before planning their visits.
Some seek to explore new and fresh genres rather than repetitive art pieces.
There's a need for a digital solution for ticket booking, as many visitors still buy tickets physically upon arrival.
Competitive Analysis
Competitive Analysis
Competitive Analysis
Before moving on to the next step in designing, I wanted to see if there are other apps that are trying to solve the same problem. I looked at how they work, what makes them special, and what features they have. By doing this, I could figure out where there might be things missing in their apps, which can give us ideas for what features to include. I looked at things like how the app works for users, how it looks, how easy it is to move around in, how organized it is, how easy it is for everyone to use, and the overall experience it gives
Before moving on to the next step in designing, I wanted to see if there are other apps that are trying to solve the same problem. I looked at how they work, what makes them special, and what features they have. By doing this, I could figure out where there might be things missing in their apps, which can give us ideas for what features to include. I looked at things like how the app works for users, how it looks, how easy it is to move around in, how organized it is, how easy it is for everyone to use, and the overall experience it gives
Before moving on to the next step in designing, I wanted to see if there are other apps that are trying to solve the same problem. I looked at how they work, what makes them special, and what features they have. By doing this, I could figure out where there might be things missing in their apps, which can give us ideas for what features to include. I looked at things like how the app works for users, how it looks, how easy it is to move around in, how organized it is, how easy it is for everyone to use, and the overall experience it gives
CBMuseum
National Museum
in your pocket
Rijksmuseum
e-Museum
Summary
Summary
Summary
“ Artwork Organization and User Personalization ”
Lacks a proper system for organizing and categorizing artworks, making it challenging for users to find specific pieces.
User feeds are not customized or tailored to individual preferences, leading to a less personalized experience.
“ Artwork Organization and User Personalization ”
Lacks a proper system for organizing and categorizing artworks, making it challenging for users to find specific pieces.
User feeds are not customized or tailored to individual preferences, leading to a less personalized experience.
“ Content Discovery ”
Users find it challenging to discover new content, and the process could be made more direct and user-friendly.
“ Content Discovery ”
Users find it challenging to discover new content, and the process could be made more direct and user-friendly.
“ Design and Content Scope ”
Design language is basic and outdated, affecting its overall appeal.
Multi-language support is lacking, limiting accessibility for users from diverse linguistic backgrounds.
The app's content scope is limited, potentially leaving users wanting more in-depth information about art and museums.
“ Design and Content Scope ”
Design language is basic and outdated, affecting its overall appeal.
Multi-language support is lacking, limiting accessibility for users from diverse linguistic backgrounds.
The app's content scope is limited, potentially leaving users wanting more in-depth information about art and museums.
“ Recommendations and Convenience ”
Does not provide online ticket booking options, potentially causing inconvenience to users during museum visits.
There are no motivational or trigger features to engage and inspire users during their art exploration.
“ Recommendations and Convenience ”
Does not provide online ticket booking options, potentially causing inconvenience to users during museum visits.
There are no motivational or trigger features to engage and inspire users during their art exploration.
Brainstorming
User Personas
User Personas
User Personas
Two personas have been created following the two most common use cases. Their charasteristics, emotional needs and motivation were defined on the surveys and user interviews
Two personas have been created following the two most common use cases. Their charasteristics, emotional needs and motivation were defined on the surveys and user interviews
Two personas have been created following the two most common use cases. Their charasteristics, emotional needs and motivation were defined on the surveys and user interviews
Art Enthusiast Liz, 28
Art Enthusiast Liz, 28
She is an art enthusiast and a part-time art history student. She has a deep passion for art and enjoys visiting museums to explore and learn about various artworks and artists.
She is an art enthusiast and a part-time art history student. She has a deep passion for art and enjoys visiting museums to explore and learn about various artworks and artists.
Technology Proficiency:
Technology Proficiency:
Liz is tech-savvy and uses her smartphone regularly. She's comfortable with mobile apps and social media platforms.
Liz is tech-savvy and uses her smartphone regularly. She's comfortable with mobile apps and social media platforms.
Goals and Motivations:
Goals and Motivations:
Gain a deeper understanding of the artworks she encounters during her museum visits.
Learn about the history, context, and significance of each piece.
Enjoys sharing her experiences with her social circle and on social media.
Gain a deeper understanding of the artworks she encounters during her museum visits.
Learn about the history, context, and significance of each piece.
Enjoys sharing her experiences with her social circle and on social media.
Challenges:
Challenges:
Museum labels provide limited information about the artworks, leaving her craving more details.
Frustrated by the lack of a convenient way to purchase tickets.
Couldn’t stay updated on museum exhibitions.
Museum labels provide limited information about the artworks, leaving her craving more details.
Frustrated by the lack of a convenient way to purchase tickets.
Couldn’t stay updated on museum exhibitions.
Museum Visitor Mark, 45
Museum Visitor
Mark, 45
He is a businessman with a busy schedule. While he doesn't consider himself an art connoisseur, he visits museums with his family for leisure and cultural exposure
He is a businessman with a busy schedule. While he doesn't consider himself an art connoisseur, he visits museums with his family for leisure and cultural exposure
Technology Proficiency:
Mark is comfortable using a smartphone but prefers apps that are straightforward and easy to navigate. Not interested in in-depth art history information.
Mark is comfortable using a smartphone but prefers apps that are straightforward and easy to navigate. Not interested in in-depth art history information.
Goals and Motivations:
Spend quality time with his family and expose them to art and history when visiting museums.
Wants the experience to be enjoyable and informative
Interested in features that help him discover museum highlights.
Spend quality time with his family and expose them to art and history when visiting museums.
Wants the experience to be enjoyable and informative
Interested in features that help him discover museum highlights.
Challenges:
Museum visits can sometimes be overwhelming due to the vast amount of information available.
Dislikes waiting in long lines to purchase tickets.
Struggles to engage his children and maintain their interest.
Museum visits can sometimes be overwhelming due to the vast amount of information available.
Dislikes waiting in long lines to purchase tickets.
Struggles to engage his children and maintain their interest.
User Journey Map
User Journey
Map
User Journey Map
After talking to people and hearing their stories, I put together a picture to see what their experience was like. This helped me find the big problems they faced and come up with creative solutions to fix them.
After talking to people and hearing their stories, I put together a picture to see what their experience was like. This helped me find the big problems they faced and come up with creative solutions to fix them.
After talking to people and hearing their stories, I put together a picture to see what their experience was like. This helped me find the big problems they faced and come up with creative solutions to fix them.
user Flow
user Flow
user Flow
After coming up with ideas and thinking of ways to solve the problems, I created a plan to show how all the information would be arranged in the app. When making this plan, I thought about how people would use the app, what they would want to do with it, and I made sure the app would be simple for them to find the information they want.
After coming up with ideas and thinking of ways to solve the problems, I created a plan to show how all the information would be arranged in the app. When making this plan, I thought about how people would use the app, what they would want to do with it, and I made sure the app would be simple for them to find the information they want.
After coming up with ideas and thinking of ways to solve the problems, I created a plan to show how all the information would be arranged in the app. When making this plan, I thought about how people would use the app, what they would want to do with it, and I made sure the app would be simple for them to find the information they want.
LoW FiDELITY WIreframing
LoW FiDELITY WIreframing
Visual Design
Visual Design
Visual Design
Style Guide
Style Guide
Style Guide
Color
#2E2E2E
#F4F4F4
#FFFFFF
Typography
PlayDisplay fair
PlayDisplay fair
| Regular
| Regular
PlayDisplay fair
PlayDisplay fair
| Medium
| Medium
PlayDisplay fair
PlayDisplay fair
| Bold
| Bold
Icons
High Fidelity Prototype
HOME
HOME
HOME
The home screen is vital for meeting user needs and resolving their issues. It greets users with a variety of artworks, artists, and museums, all in one spot.
The home screen is vital for meeting user needs and resolving their issues. It greets users with a variety of artworks, artists, and museums, all in one spot.
It also includes sections for Artists, Artworks, and Museums, providing information about renowned artists, their artworks, and detailed museum information.
The home screen is vital for meeting user needs and resolving their issues. It greets users with a variety of artworks, artists, and museums, all in one spot.
It also includes sections for Artists, Artworks, and Museums, providing information about renowned artists, their artworks, and detailed museum information.
It also includes sections for Artists, Artworks, and Museums, providing information about renowned artists, their artworks, and detailed museum information.
Artwork
Artwork
Artwork
The Artwork is designed to be simple and easy to read. It gives all the detailed information about the artwork, like its history, background, and what it means. It has a separate section that tells all the specific details about the artwork along with their location.
The Artwork is designed to be simple and easy to read. It gives all the detailed information about the artwork, like its history, background, and what it means. It has a separate section that tells all the specific details about the artwork along with their location.
The Artwork is designed to be simple and easy to read. It gives all the detailed information about the artwork, like its history, background, and what it means. It has a separate section that tells all the specific details about the artwork along with their location.
Artist
Artist
The Artist screen has everything a user would want to know about the artist. It tells the user about their life, when they were active, the kind of art they made, their famous works, interesting facts, and what they left behind. The user can also save the artist if they want to look at their work later on
The Artist screen has everything a user would want to know about the artist. It tells the user about their life, when they were active, the kind of art they made, their famous works, interesting facts, and what they left behind. The user can also save the artist if they want to look at their work later on
The Artist screen has everything a user would want to know about the artist. It tells the user about their life, when they were active, the kind of art they made, their famous works, interesting facts, and what they left behind. The user can also save the artist if they want to look at their work later on
Museum
Museum
The Museum page is a one-stop spot for all museum info. A user can explore different sections with shortcut tabs, read about the museum's history, check out their art collection, and plan a visit hassle-free.
The Museum page is a one-stop spot for all museum info. A user can explore different sections with shortcut tabs, read about the museum's history, check out their art collection, and plan a visit hassle-free.
The Museum page is a one-stop spot for all museum info. A user can explore different sections with shortcut tabs, read about the museum's history, check out their art collection, and plan a visit hassle-free.
❤️ Favorite
❤️ Favorite
If users are not sure about visiting, they can save it for later in their favorites.
If users are not sure about visiting, they can save it for later in their favorites.
If users are not sure about visiting, they can save it for later in their favorites.
Ticket
Ticket
Ticket
Booking is easy and straightforward in my app. I want the user to get what they want quickly without any hassles or mistakes. I've organized things neatly and given the user space to see and understand everything easily.A user can also book tickets online and avoid long lines.
Booking is easy and straightforward in my app. I want the user to get what they want quickly without any hassles or mistakes. I've organized things neatly and given the user space to see and understand everything easily.A user can also book tickets online and avoid long lines.
Reflections
Reflections
Reflections
In this project, I became proficient in the iterative design process.
It was a journey where I kept making things better by really paying attention to what users were saying and changing things to fit what they wanted. This whole experience made me realize that design is like a never-ending process of getting better, and it's the users' ideas that help us come up with new and better things
It also underscored the importance of a global perspective in my design approach. I learned to consider diverse cultural, language, and regional differences when creating designs, ensuring they are relatable and accessible to a worldwide audience
In this project, I became proficient in the iterative design process.
It was a journey where I kept making things better by really paying attention to what users were saying and changing things to fit what they wanted. This whole experience made me realize that design is like a never-ending process of getting better, and it's the users' ideas that help us come up with new and better things
It also underscored the importance of a global perspective in my design approach. I learned to consider diverse cultural, language, and regional differences when creating designs, ensuring they are relatable and accessible to a worldwide audience
In this project, I became proficient in the iterative design process.
It was a journey where I kept making things better by really paying attention to what users were saying and changing things to fit what they wanted. This whole experience made me realize that design is like a never-ending process of getting better, and it's the users' ideas that help us come up with new and better things
It also underscored the importance of a global perspective in my design approach. I learned to consider diverse cultural, language, and regional differences when creating designs, ensuring they are relatable and accessible to a worldwide audience
Future Scope
Future Scope
Future Scope
Augmented Reality (AR) Integration: AR technology continues to evolve, integrating more advanced AR features could provide users with even richer and more immersive experiences within the app.
User-Generated Content: Allowing users to contribute their knowledge, insights, and even artworks can create a dynamic and collaborative community within the app.
Virtual Reality (VR) Integration: In the future, VR experiences could enable users to step inside paintings or explore museums from the comfort of their homes.
Art Marketplace: Integrating a platform for buying, selling, and trading digital or physical artworks could further engage users and support artists.
Augmented Reality (AR) Integration: AR technology continues to evolve, integrating more advanced AR features could provide users with even richer and more immersive experiences within the app.
User-Generated Content: Allowing users to contribute their knowledge, insights, and even artworks can create a dynamic and collaborative community within the app.
Virtual Reality (VR) Integration: In the future, VR experiences could enable users to step inside paintings or explore museums from the comfort of their homes.
Art Marketplace: Integrating a platform for buying, selling, and trading digital or physical artworks could further engage users and support artists.
Augmented Reality (AR) Integration: AR technology continues to evolve, integrating more advanced AR features could provide users with even richer and more immersive experiences within the app.
User-Generated Content: Allowing users to contribute their knowledge, insights, and even artworks can create a dynamic and collaborative community within the app.
Virtual Reality (VR) Integration: In the future, VR experiences could enable users to step inside paintings or explore museums from the comfort of their homes.
Art Marketplace: Integrating a platform for buying, selling, and trading digital or physical artworks could further engage users and support artists.
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Museum Mobile Application
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Website Redesign
Sentrix
SSI Wallet Application
House Of History
Museum Mobile Application
Justicket
Website Redesign
Sentrix
SSI Wallet Application
© 2024 Designed & Developed By Naureen Rizvi
Let's craft an experience together
And turn clicks into unforgettable journeys!
© 2024 Designed & Developed By Naureen Rizvi
Let's craft an experience together
And turn clicks into unforgettable journeys!
© 2024 Designed & Developed By Naureen Rizvi
Role
Solo UX/UI Designer
User Research
Prototyping
Time
4 weeks (nov 2022)
Tools
Photoshop
Figma
after effect
Overview
Project
I took on this project to participate in the GIT Awards 2022 at Arizona State University. I was intrigued by this challenge because it presented a unique and complex problem, especially considering my lack of prior knowledge in this field. While the project initially had limited scope, the final solution I came up with was rather straightforward.
As I continued to learn and refine my skills, I found myself returning to this project with the aim of making it more comprehensive and sophisticated. Over time, my research efforts uncovered valuable insights, which allowed me to create a more practical solution. In this case study, I'll guide you through the process I followed to design this app. I hope you find it both informative and engaging! Additionally,
❛❛
Received the 3rd Place in the User Experience Category in GIT Awards Fall 2022 at Arizona State University
Problem
In today's fast-paced society, art and museums are facing a declining interest, primarily due to the overwhelming demands on people's time and the numerous distractions competing for their attention. This trend poses a significant challenge to preserving our cultural heritage and maintaining a vibrant art community.
Goal
The goal is to rekindle and revitalize public interest in art and museums. Aim to inspire a new wave of enthusiasm among art lovers and the general public, making art and museum visits an engaging and rewarding experience for all. Through innovative solutions, I intend to create a cultural resurgence that not only appreciates the value of art but also acknowledges its significance in our shared history and culture.
process
1
Secondary research
Market research, competitive
analysis
4
Hi-Fi Prototyping
Clickable wireframes
2
Primary research
Surveys, user Interviews,
User Persona, user flow
5
User Testing
user testing, several
iterations
3
Lo-Fi Wireframing
Concept creation, sketching
6
UI Design
Typography, colors, UI
Secondary Research
Market Research
As I started this project, I wanted to understand the art and museum world's challenges better. So, I did some online research, and here's what I found:
The majority of museum-goers typically spend under an hour during their visit, and a common challenge arises from the absence of guides, which often leaves visitors with limited knowledge about the museum's contents.
Long queues and the absence of online ticket booking options indicate a growing need for more convenient access to museums. Streamlining the ticketing process could enhance the visitor experience and reduce wait times.
Museums often fall short in providing comprehensive information about the artists and their works on display. Visitors who wish to delve into the artistic context may find themselves lacking essential background information.
Visitor Numbers To Major Art Museums Collapsed In 2020
New data published by The Art Newspaper shows that the Covid-19 pandemic has proven disastrous for major museums and art galleries.
Museum Pass still has LONG queues at Versailles
In the past, we have always heard buying the Museum Pass and using it at Versailles allowed you to skip the long queues.
Some museums have witnessed declining attendance at their exhibitions. This may be attributed to various factors, including changing visitor preferences and a perception that museums no longer offer novel or engaging experiences.
Most people want an easy way to learn more about museums and galleries. They like to double-check things before they go. But sometimes, it takes a lot of steps to get everything ready. For some, they've seen the same old art over and over again in local museums. They're hoping to find something new and exciting, a different kind of art they've never seen before.
A significant portion of the population remains unaware of the digital tools available for museum interaction, including virtual tours, educational apps, and online collections. The digital divide exacerbates the issue of museum inaccessibility.
Survey main points
15 Respondents
1
80%
The target audience age
is 18 - 45 years
4
75%
Want to explore new genres
2
60%
Not aware of galleries and exhibitions happening around
5
45%
Not aware of third-party apps and websites to book online tickets.
3
72%
Can’t seem to find a proper source to learn about art
6
40%
Do not visit museums or art galleries frequently
Primary Research
User Interviews
After doing secondary research, I wanted to learn more about the issues people have. So, I talked to some art enthusiasts in a casual conversation to get their thoughts. The things I found online helped me come up with good questions to ask during our chat. Here are some of the questions I asked, although I adjusted them based on our conversation:
How often do you visit museums or galleries each year?
How do you learn about upcoming museum exhibitions or art events?
When you're interested in an artist, how do you find info about their past works and exhibitions?
How do you find out where an artist's works are currently exhibited?
How do you typically book museum exhibition tickets—online, in person, or other?
What influences your decision to attend a museum exhibition? Any specific features or info you seek?
Have you faced challenges accessing artist and exhibition details? Any specific experiences?
How do you stay informed about exhibition changes or updates once you plan to attend?
Are there any features or tools you wish existed for easier artist info and ticket booking?
Do you prefer using museum apps or websites for exhibition and artist info? What features do you find most useful on these platforms?
Interesting Insights
“ Knowledge Gap and Lack of Awareness”
Most people interested in artworks lack awareness and knowledge about art and museums.
Many do not visit museums frequently due to busy schedules, finding art exploration time-consuming.
“ Overwhelm and Intimidation”
Some individuals feel overwhelmed and intimidated when visiting museums or galleries, leading to a sense of being lost.
“ Planning and Exploration”
Most visitors require a simplified way to find information about museums and galleries before planning their visits.
Some seek to explore new and fresh genres rather than repetitive art pieces.
There's a need for a digital solution for ticket booking, as many visitors still buy tickets physically upon arrival.
Competitive Analysis
Before moving on to the next step in designing, I wanted to see if there are other apps that are trying to solve the same problem. I looked at how they work, what makes them special, and what features they have. By doing this, I could figure out where there might be things missing in their apps, which can give us ideas for what features to include. I looked at things like how the app works for users, how it looks, how easy it is to move around in, how organized it is, how easy it is for everyone to use, and the overall experience it gives
CBMuseum
National Museum
in your pocket
Rijksmuseum
e-Museum
Summary
“ Artwork Organization and User Personalization ”
Lacks a proper system for organizing and categorizing artworks, making it challenging for users to find specific pieces.
User feeds are not customized or tailored to individual preferences, leading to a less personalized experience.
“ Content Discovery ”
Users find it challenging to discover new content, and the process could be made more direct and user-friendly.
“ Design and Content Scope ”
Design language is basic and outdated, affecting its overall appeal.
Multi-language support is lacking, limiting accessibility for users from diverse linguistic backgrounds.
The app's content scope is limited, potentially leaving users wanting more in-depth information about art and museums.
“ Recommendations and Convenience ”
Does not provide online ticket booking options, potentially causing inconvenience to users during museum visits.
There are no motivational or trigger features to engage and inspire users during their art exploration.
Brainstorming
User Personas
Two personas have been created following the two most common use cases. Their charasteristics, emotional needs and motivation were defined on the surveys and user interviews
Art Enthusiast Liz, 28
She is an art enthusiast and a part-time art history student. She has a deep passion for art and enjoys visiting museums to explore and learn about various artworks and artists.
Technology Proficiency:
Liz is tech-savvy and uses her smartphone regularly. She's comfortable with mobile apps and social media platforms.
Goals and Motivations:
Gain a deeper understanding of the artworks she encounters during her museum visits.
Learn about the history, context, and significance of each piece.
Enjoys sharing her experiences with her social circle and on social media.
Challenges:
Museum labels provide limited information about the artworks, leaving her craving more details.
Frustrated by the lack of a convenient way to purchase tickets.
Couldn’t stay updated on museum exhibitions.
Museum Visitor Mark, 45
He is a businessman with a busy schedule. While he doesn't consider himself an art connoisseur, he visits museums with his family for leisure and cultural exposure
Technology Proficiency:
Mark is comfortable using a smartphone but prefers apps that are straightforward and easy to navigate. Not interested in in-depth art history information.
Goals and Motivations:
Spend quality time with his family and expose them to art and history when visiting museums.
Wants the experience to be enjoyable and informative
Interested in features that help him discover museum highlights.
Challenges:
Museum visits can sometimes be overwhelming due to the vast amount of information available.
Dislikes waiting in long lines to purchase tickets.
Struggles to engage his children and maintain their interest.
User Journey Map
After talking to people and hearing their stories, I put together a picture to see what their experience was like. This helped me find the big problems they faced and come up with creative solutions to fix them.
user Flow
After coming up with ideas and thinking of ways to solve the problems, I created a plan to show how all the information would be arranged in the app. When making this plan, I thought about how people would use the app, what they would want to do with it, and I made sure the app would be simple for them to find the information they want.
LoW FiDELITY WIreframing
Visual Design
Style Guide
Color
#2E2E2E
#F4F4F4
#FFFFFF
Typography
PlayDisplay fair
| Regular
PlayDisplay fair
| Medium
PlayDisplay fair
| Bold
Icons
High Fidelity Prototype
HOME
The home screen is vital for meeting user needs and resolving their issues. It greets users with a variety of artworks, artists, and museums, all in one spot.
It also includes sections for Artists, Artworks, and Museums, providing information about renowned artists, their artworks, and detailed museum information.
Artwork
The Artwork is designed to be simple and easy to read. It gives all the detailed information about the artwork, like its history, background, and what it means. It has a separate section that tells all the specific details about the artwork along with their location.
Artist
The Artist screen has everything a user would want to know about the artist. It tells the user about their life, when they were active, the kind of art they made, their famous works, interesting facts, and what they left behind. The user can also save the artist if they want to look at their work later on
Museum Detail
The Museum page is a one-stop spot for all museum info. A user can explore different sections with shortcut tabs, read about the museum's history, check out their art collection, and plan a visit hassle-free.
❤️ Favorite
If users are not sure about visiting, they can save it for later in their favorites.
Ticket
Booking is easy and straightforward in my app. I want the user to get what they want quickly without any hassles or mistakes. I've organized things neatly and given the user space to see and understand everything easily.A user can also book tickets online and avoid long lines.
Reflections
In this project, I became proficient in the iterative design process.
It was a journey where I kept making things better by really paying attention to what users were saying and changing things to fit what they wanted. This whole experience made me realize that design is like a never-ending process of getting better, and it's the users' ideas that help us come up with new and better things
It also underscored the importance of a global perspective in my design approach. I learned to consider diverse cultural, language, and regional differences when creating designs, ensuring they are relatable and accessible to a worldwide audience
Future Scope
Augmented Reality (AR) Integration: AR technology continues to evolve, integrating more advanced AR features could provide users with even richer and more immersive experiences within the app.
User-Generated Content: Allowing users to contribute their knowledge, insights, and even artworks can create a dynamic and collaborative community within the app.
Virtual Reality (VR) Integration: In the future, VR experiences could enable users to step inside paintings or explore museums from the comfort of their homes.
Art Marketplace: Integrating a platform for buying, selling, and trading digital or physical artworks could further engage users and support artists.